In a Crowded Attention Economy, Point of View Is Leverage
tl;dr
Expertise isn’t enough anymore: In a noisy, AI-saturated attention economy, people aren’t chosen for what they know, but for what they stand for and how clearly they express it.
Point of view is the real differentiator: A coherent personal narrative is now the line between being qualified and being visible, memorable, and in demand.
Strategy over self-promotion: Hayley Nelson’s Personal Brand Blueprint helps leaders build clarity, positioning, and systems that support long-term relevance, not short-term content trends.
In today’s dynamic economy, you often see people with fewer credentials advancing faster than their more experienced peers. They're getting speaking invitations, quoted in the press, advisory roles, and board positions, not because they know more, but because they know what they stand for and how to express it clearly.
In this environment, expertise alone isn't enough. Visibility is crucial.
Yet most leaders struggle with the same challenge: they can't articulate what makes them different. Their positioning is vague. Their soundbites are interchangeable. They lack a clear point of view.
Add AI to the equation, where everyone can write, podcast, and publish, making the landscape crowded and noisy. Standing out requires something most people don't have: a coherent narrative about what they believe and why it matters.
A well-defined personal brand has become the key differentiator between being qualified and being chosen.
The Program: 8 Weeks to a Bolder Point of View
Hayley Nelson's Personal Brand Blueprint is an eight-week intensive for leaders ready to clarify their positioning and build a system to express it with confidence.
With decades shaping brand narratives at Salesforce, Airbnb, and Logitech, Hayley brings the same strategic rigor used for category-defining companies to individual leaders navigating transitions, pivots, or portfolio careers.
This isn't about posting more content or chasing LinkedIn trends. It's about building a personal brand that's coherent, credible, and built to last.
What Participants Walk Away With
By the end of the engagement, participants have:
The Brand Narrative: Core positioning with 3-4 ownable ideas, articulated clearly.
A Revised Bio: Aligned with the opportunities they want to attract.
LinkedIn Optimization: Headline, profile, and content themes that reach the right audience.
Website Guidance: Translating narrative into a digital presence that makes sense.
Speaking Topics: 2–3 concepts ready for conferences, panels, and podcasts.
A Content Strategy: A 2026 roadmap with channels, themes, and cadence.
A Personal Brand Book: Everything compiled into a single reference they’ll use for years.
Who This Is For
This workshop is particularly relevant for those who:
Have deep expertise but struggle to articulate it cohesively.
Need sharper positioning to unlock their next role, client, or chapter.
Are ready to engage seriously in the work of defining and expressing their point of view.
Why Disruption Is Featuring This
Disruption highlights programs that help leaders think differently and act more deliberately. Hayley Nelson’s work stands out because it treats personal brand not as self-promotion, but as a strategy. It offers structure where there’s confusion, language where there’s noise, and clarity where there’s opportunity.
In a crowded attention economy, point of view is leverage.
This workshop is about learning how to use it.
Learn more:
https://www.hayley-nelson.com/workshops
Contact:
Hayley@hayley-nelson.com
